Behind the Names!

With Joefin’s training as a sexual health educator and doula, combined with her passion for normalizing these topics, we strive to model the conversations that should take place around sexuality and parenthood. Oru Kutty Community reflects the home away from home sentiment that Joefin is hoping to establish with all her clientele. 

While we say it takes a village to raise a child, we forget that it also takes a village to support new parents. Joefin aims to be a part of everyone’s kutty community from before conception to after childbirth. With the medicalization of birth, rise in nuclear families, and growing disconnectedness from community, Joefin walks alongside parents on their journey, helping create a supportive kutty community around them. 

In South Indian languages, “kutty” translates to infant or child and is also used as a term of endearment. Oru Kutty Community is not only here for your kutty but also the kutty hopes, desires, and wishes that you have as new parents.

The short form, OK Community, signifies our commitment to the sexual and reproductive wellbeing or “okay-ness” of everyone. Joefin has a particular passion for supporting third-culture children, adolescents, and young adults like herself, who navigate and balance cultural understandings with Western ideologies. This brings us to her choice of brand name: 10 o’clock joefi.